When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He made wooden furniture and toys. His business wasn’t particularly profitable and he struggled through the first 30 years. But in 1934, he decided to focus on building toys — and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).
The company grew into other Nordic countries in the 1960s. The company designed a smaller brick, ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This allowed children to build more intricate models.
In the 1970s, Lego began to introduce new features that would help its products differentiate themselves from the competition. For example, they added an array of faces to their minifigures. This change made the figures more realistic and capable of expressing different emotions and facial expressions. The Lego Group added wheels to their bricks that allowed them to build vehicles and other machines.
The company’s next big step was when it introduced https://lego-x.com/2020/08/05/why-play-with-lego/ specific themes — systems within the systems that allowed users to create a specific environment or scenario. The company was able boost its brand recognition and attract an audience that was younger. Additionally the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.